Ohhhhhh, I love this question, because it gives me a chance to say, SIZE DOES MATTER! and it also gives me a chance to play! And by play, I mean, experiment, fiddle and futz and muck around. My Facebook page becomes hostage to these whims and this I enjoy.
Ok, diving in. As of today (January 15, 2018), the dimensions that work best for your Facebook Business page are:
How do I go about designing this?
If you want the best of both worlds and don't want to compromise your design, my advice is to size for mobile but design for desktop.
TIP: Keep your logo, page name or any other critical text outside of the "pink bands" as this is a no-go area for desktop view.
See it for yourself in action over on my business FB page.
If you have a Facebook business page, this one is for you.
I'm all about concrete examples. So, let's take a customer and name her Franny. Imagine Franny is searching for a business in your industry--maybe that is coaching or services. Since Franny is on Facebook, she does a search and enters the industry in the search bar. The results come back with several different pages and she clicks into each one.
Now imagine, Franny lands on YOUR page. If Franny is on her phone, and without having to scroll, she will see the following things immediately: your cover photo, your profile pic and name, the call to action buttons, FB engagement icons and some "more stuff" at the bottom.
Here's an example from Brit + Co.
So where does Facebook Franny go to get a sense about your business or about you?
(If you read Is your website link in your Facebook profile and cover pics you may already know one of the answers, you smarty pants!)
While some users may dig deeper to read the posts or watch videos, the quick and easy way, and what Franny will mostly likely do is to go to the About page. It's right there, it's in her face and she doesn't need to use her thumbs to scroll. Clickety, click... If Franny lands on YOUR About page, what will she find?
Is it something you wrote a bajillion years ago? Maybe it's blank---eeek, I hope it's not blank. If the info is outdated, missing or partially completed, Franny is mostly likely to leave---"she ain't got no time for this!"
With all the options out there, if you aren't able to help new clients/customers on your page with what they need to know (besides your product or service), then they will bid your page and your biz a fond farewell. Besides, there are plenty more businesses for Franny to scope out. It may also leave Franny wondering that if your About page is missing or incomplete, what other "gaps" are there in your business?
It's something to think about! Be the judge of your About page. Are there gaps to fill? Updates to add? If your page could be improved, then it's time to get that sh*t in order because it could be costing you new customers or clients.
As you do a rewrite or update, think about Franny (or your end customer/client)---Can she get a quick sense of who you are? Is it clear what you do? Can she tell if your business is what she is looking for? Are you speaking her language?
While you can add the fill-in-the-blank details on your About page, be sure to add a bit of your brief and simple spiel to the "Story" section and of course, your links!
Need a hand optimizing or cleaning up your Facebook page?
Drop me a line and let's chat.
Take a look... is your website link in your Facebook profile or cover pic descriptions?
If you answered yes, you can skip this post. But if you answered no or are not quite sure what I mean, keep reading.
When you click your FB profile pic or cover image it becomes full-screen. But is there anything else that shows up? (On mobile it will be an overlay of text and on your desktop view, a right side box).
Here's an example from the gals over at Think Creative Collective.
I went to their Facebook page and clicked their cover. (You'll see my steps at the top of the screenshots below.)
Here's the thing--you can add text and links to both your cover image and profile pic, and you should take advantage of adding a blurb and your website in both. It is another way for users to find out who you are and what you are all about. Or take a page from the gals over at TCC--when you are running a challenge or launching a course, change your cover image description and add the links to your latest launch/challenge landing page.
It's a quick and simple fix! Give it a go.
Need a hand optimizing or fixing your Facebook page?
Drop me a line and let's chat.
Let’s talk about multiples!
Wait wait… don’t digress too far down THAT path. What we are focusing on here is Instagram’s new feature: Select Multiple.
Select Multiple was released just a few weeks ago and it lets you add multiple images or videos, even a combination of the two, much like a slide show. Make sure your app is updated so that you can access this feature.
STEP TWO--CHOOSE FILTERS + ORDER
STEP THREE--WRITE A CAPTION, TAG, ETC
Last step is to do your caption and tagging. No change, same same.
TIP! You may want to add "swipe left for more" or a similar call to action in your caption until people become more familiar with this feature.
THREE IDEAS TO USE MULTIPLES ON INSTAGRAM FOR YOUR BUSINESS
The only limit is your creativity... but here are a few of our suggestions, or how we can see our clients using multiples in their Instagram feeds to feature their business.
We’ve chosen some random industries and did a brain dump to give you a few concrete examples that you are more than welcome to steal, borrow, tweak and make your own--just give us a shout out if you do. (Thanks)
Before and After Shots (and all the in-between stuff)
Capture the before and after shots and put them back to back. This would be great for promoting services much like you would in a portfolio. Consider adding the images from the process.
Step by Step Instructions or Tutorial
A Deconstructed Series
So there you have it, three concrete examples on how you can use Select Multiples on Instagram for your business.
We'd love to know how you use multiple images on Instagram...drop us a line.
Want more ideas for Instagram or content creation?
Drop us a line to book a one-hour strategy session with us to pick our brains to develop some tangible and actionable ideas that you can use for your business.
REPOST ON INSTAGRAM--WHY?
Creating unique content is key, but what is one to do when you have limited time or resources?
I manage a client's Instagram account and while they have a great collection of images to use, I don't wish to exhaust them all. Instead, as part of the strategy, I have decided to share images taken from other users who are or have been in the area.
As part of the weekly post flow, I use the hashtag #picswelove and share the images that we certainly do love, featuring various users who are in the area, or who have been.
By curating and reposting images, it keeps content fresh. Because it is user-generated, it offers a not-so-business-focused perspective. And hopefully it will encourage more users to tag you in their photos.
HOW TO REPOST ON INSTAGRAM
GUIDELINES FOR REPOSTING ON INSTAGRAM
For me there are two golden rules when reposting to Instagram:
Always attribute the photographer
Always keep the picture in its original form /no edits
Because you are using someone else's image, don't change the filter or edit it. Keep it as is.