So every year, the Pantone Color Institute releases a new colour of the year. This year’s colour is Ultra Violet, which is being dubbed as, "a dramatically provocative and thoughtful purple shade." (You can be the judge of that.)
No doubt, as the year progresses, you are sure to see this colour and varying hues popping up in fashion, home décor, design and accessories. Purple isn't everyone's cup of tea, but if it is, here are three ways you can start to use Pantone's Ultra Violet in your designs without interfering with your current brand colours.
ONE: Course materials—slide decks, worksheets, PDF freebies
If you have a new course coming out, think about creating a unique but complimentary look to your existing brand. It doesn’t have to be over-the-top, but use pops of Ultra Violet here and there. Think about your titles and subtitles, banners or icons.
TWO: Social Posts
Add a hint of the new colour to your posts—maybe a line, a small graphic or consider doing a colour overlay on your images. (These ideas can be done with any colour of course.)
THREE: Blog Post Headers / Titles
If you are using graphics and icons in your blog or podcast banners (Pat Flynn's blog is a great example of this), this is another chance to add in Ultra Violet—whether that is for your banner backgrounds or even your foreground objects.
And because I am a visual person, here are some concrete ideas.
Want more ideas for your designs?
Be sure to download January's Palette Inspiration--it's all about Pantone's Ultra Violet.