If you have a Facebook business page, this one is for you.
I'm all about concrete examples. So, let's take a customer and name her Franny. Imagine Franny is searching for a business in your industry--maybe that is coaching or services. Since Franny is on Facebook, she does a search and enters the industry in the search bar. The results come back with several different pages and she clicks into each one.
Now imagine, Franny lands on YOUR page. If Franny is on her phone, and without having to scroll, she will see the following things immediately: your cover photo, your profile pic and name, the call to action buttons, FB engagement icons and some "more stuff" at the bottom.
Here's an example from Brit + Co.
So where does Facebook Franny go to get a sense about your business or about you?
(If you read Is your website link in your Facebook profile and cover pics you may already know one of the answers, you smarty pants!)
While some users may dig deeper to read the posts or watch videos, the quick and easy way, and what Franny will mostly likely do is to go to the About page. It's right there, it's in her face and she doesn't need to use her thumbs to scroll. Clickety, click... If Franny lands on YOUR About page, what will she find?
Is it something you wrote a bajillion years ago? Maybe it's blank---eeek, I hope it's not blank. If the info is outdated, missing or partially completed, Franny is mostly likely to leave---"she ain't got no time for this!"
With all the options out there, if you aren't able to help new clients/customers on your page with what they need to know (besides your product or service), then they will bid your page and your biz a fond farewell. Besides, there are plenty more businesses for Franny to scope out. It may also leave Franny wondering that if your About page is missing or incomplete, what other "gaps" are there in your business?
It's something to think about! Be the judge of your About page. Are there gaps to fill? Updates to add? If your page could be improved, then it's time to get that sh*t in order because it could be costing you new customers or clients.
As you do a rewrite or update, think about Franny (or your end customer/client)---Can she get a quick sense of who you are? Is it clear what you do? Can she tell if your business is what she is looking for? Are you speaking her language?
While you can add the fill-in-the-blank details on your About page, be sure to add a bit of your brief and simple spiel to the "Story" section and of course, your links!
Need a hand optimizing or cleaning up your Facebook page?
Drop me a line and let's chat.