SOCIAL MEDIA STRATEGY + POSTS
"Marketing is no longer about the stuff you make, but the stories you tell."
Social media is a great way to tell stories; your stories. It is about creating intriguing content and engaging with your audience. It is about connecting and sharing.
TAKE A PEEK
Part of the strategy used for LolHa was to create a visual menu on the Facebook and Instagram pages, and to encourage guests and foodies to tag images of their meals.
The focus for part of this strategy was to create a campaign to show the various suites and surrounding areas by having guests imagine or recall the places that they may have been and for potential future guests imagine putting themselves here.
English on the Fly is a start up site offering English lessons to learners. The blog is the hub of the social media strategy. Lessons, information and exercises are hosted on the blog and the following visuals are posted on the Facebook site as teasers to drive learners back to the original content for more information. Each day of the week follows a specific theme, which makes content planning easy and an anticipated routine for the learners.